Profit Engine
Book a call

Booked solid but the bank account doesn’t show it?

I rebuild your job costs and reprice your entire book in 30 days — guaranteed to find more margin than it costs, or full refund.

Get the Audit — $4,500 Buy it like a product: pay online, send four exports, numbers back in 30 days. Questions first? Book a free 20-minute call. See a sample audit report →

Sound familiar?

The crews are out every day, the phone keeps ringing — and you’re still sweating payroll on the 14th.
A few good jobs are quietly paying for a pile of losers, and the P&L blends it all together so you can’t see which is which.
Half your routes are priced below what they actually cost you to run, and you’re already dreading how you’ll get through winter.

How it works

Send me your data

Export your invoices, timesheets and expenses from QuickBooks or Jobber. Takes you about 20 minutes. That’s your whole part.

I rebuild every job’s real profit

Fully-loaded labor — taxes, comp, downtime — plus materials and your true overhead, allocated job by job. No guessing, just arithmetic.

You get the fix, priced

A repriced rate card for every service, a kill / keep / reprice list for every client, and a winter cash plan with the exact reserve to bank.


I’m Dustin Holden — career CFO who spent years doing cost accounting for manufacturers, the same math that keeps a factory alive. And I’ve run mowers myself, so I know what a wet Tuesday in April does to a schedule.

Pricing

Every tier is self-service — buy online, send four exports, and the clock starts. No sales call required. (Want to talk first anyway? The 20-minute benchmark call is free either way.)

Profit X-Ray

$1,500

One week. Your top 20 jobs rebuilt at true cost, and the three biggest leaks named with dollar figures on them.

Go on to the full Audit and the entire $1,500 credits toward it.
Buy the X-Ray — $1,500

Retainer

$1,950/mo

After the audit: monthly job-cost review, pricing on new bids, and a straight answer whenever a number doesn’t look right.

Start the retainer — $1,950/mo

Straight questions

What do I have to send you?

Four exports from QuickBooks or Jobber: invoices, timesheets or payroll, material costs, and your monthly overhead. Takes about 20 minutes. That’s your whole part of the job.

What does “fully-loaded labor” mean?

What an hour of crew time actually costs you: the wage plus payroll tax, workers’ comp and downtime (usually about a third on top), plus your overhead spread across real crew hours. Most operators price off the raw wage — that gap is where the money leaks.

What if you don’t find anything?

Then you pay nothing. The audit is guaranteed to find more recoverable margin than it costs, or it’s a full refund. In practice, a busy operator who has never job-costed has leaks — that’s not a knock, it’s just what happens when you’re on the mower instead of in the spreadsheet.

Will I have to fire clients?

Usually not. The list comes back kill / keep / reprice, and most “losers” become keepers at the right rate. You decide who stays — you just decide it knowing what each one actually pays you.

My books are a mess. Can you still do it?

Yes. If you can export invoices and payroll, that’s enough — rebuilding the cost picture from imperfect records is most of the work. Messy books usually mean bigger leaks, which means the audit pays for itself faster.

Why not just raise all my prices 10%?

Because a blanket raise overcharges your good work and still undercharges the bleeders. Job-level costing shows which services and clients are below breakeven, so you raise exactly where the loss is and leave your winners alone.

Do I have to get on a call to buy?

No. Every tier is buy-now — pay online, send your four exports, and the clock starts. The free 20-minute call is there if you want to talk first, and if you start with the $1,500 X-Ray, the entire $1,500 still credits toward the Audit.


Find out what your work actually earns.

Buy the audit and send four exports — or bring last season’s numbers to a free 20-minute call first. Free either way.

Get the Audit — $4,500